Address the needs of your customers & staff with our focused, specialist supportIdeas for Ears assists corporate organisations in understanding and addressing hearing-related issues in order to boost customer satisfaction and staff well-being.
Our consultancy services help to identify and remedy areas of weakness connected to environmental factors, equipment effectiveness, and the varying ways that people hear.
Our work encompasses such things as: acoustics, sound insulation, room layout, public address systems, text-based communications, emergency processes, awareness of hearing loss and other hearing conditions, and the use of induction hearing loops and other specialist equipment.
Your customers - one sixth have hearing loss
Statistically, one in six people have hearing loss, which means 17% of your customers - more if you engage with more people in the older age groups.
Many people who have hearing loss are reluctant to highlight the difficulties they experience and this can make it difficult for an organisation to accurately identify that they have hearing needs.
A natural desire for dignity means they will often appear to hear even when they do not. They will typically not complain but they will seek to avoid repeating difficult situations.
Your customers - their needs vary
Hearing loss varies significant from person to person, ranging from mild loss to profound loss. Typically it occurs in both ears but sometimes in one ear only.
Some individuals use hearing aids or cochlear implants but others do not. A small percentage use sign language as their first language and a larger number are deafblind.
Many people with hearing loss use lipreading to assist their understanding of what is being said and for this they need to see the face of the speaker clearly.
Your staff - 10% or more have hearing loss
Within the workplace - 3.7 million people of working age have hearing loss, which is about 10% of the total working age population.
Survey research carried out by Ideas for Ears, 2015, indicated that the numbers may be higher still. Of 716 respondents to our surveys, 24% said they have or think they may have hearing loss.
This was a self-selected survey so it might help to explain the high figure but evenso it highlights that hearing loss is a substantial issue within the workplace.
Your staff - most will not have told you
In a survey by Action on Hearing Loss to its members in 2010, nearly two thirds (60%) were employed when they lost or began to lose their hearing but:
63% did not tell their employer about their hearing loss
55% did not tell their colleagues about their hearing loss
33% did not tell anyone at work about their hearing loss.
In a survey by Ideas for Ears to office workers in central Scotland in 2015, nearly a quarter (24%) of the 716 responding had hearing loss but:
58% had not told their employer
55% had not told their colleagues
39% had not told anyone at work
It doesn't go away
Hearing loss tends to be both permanent and progressive so your customers and staff who have mild loss now are likely to go on to have a more significant loss in years to come. Creating the right environment for them makes good business sense.
Benefits of working with Ideas for Ears
We will support you in evaluating their needs against your organisational priorities.
We will recommend practical action and assist with implementation.
We will help to comply with legislation and to promote your commitment to access.
We will help you to make an effective contribution towards an inclusive society.
Find out more
Let us help you assess the hearing-related experiences and needs of your customers and/or staff.
Drop us a note or give us a call.
Call/SMS – 07739 581059
The Equality Act 2010 combines and replaces previous discrimination legislation, including the 1995 Disability Discrimination Act (DDA). It applies in England, Wales and Scotland but not Northern Ireland.
It protects people from discrimination, harassment and victimisation on the grounds of disability and various other ‘protected characteristics’, such as age, race and sexual orientation. It makes clear that discrimination can be caused not only by what people and organisations do, but also by what they DO NOT do.
This means that service providers can be in breach of the Equality Act if they fail to make ‘reasonable adjustment’ so disabled people are not put at a ‘substantial disadvantage’ compared to people who are not disabled. Reasonable adjustment might include provision of an induction hearing loop to help those who use hearing aids to hear over background noise or across a distance.
To learn more about your meeting legislative requirements, ask about our training packages.
Hearing loss impacts on people of all ages, although is more prevalent amongst older age groups.
- 6.5 million are aged 60 and over
- 3.7 million are of working age
- 2 million use hearing aids
- 800,000 are severely or profoundly deafened
- 250,000 are deafblind
- 150,000 use sign language
- 45,000 children have hearing difficulties