COLLABORATE WITH US
We act as a bridge between people with hearing loss and the businesses and organisations trying to reach them. By doing this, we facilitate better outcomes for everyone.
Individuals wishing to collaborate. Sign up for our email updates so we can keep you in touch with our activities.
Organisations wishing to collaborate. Let us help you do more to attract and retain customers and to more fully understand the impact that hearing-related issues are having on your stakeholders. Find out more.
Welcome, we're glad you found us
Ideas for Ears is a not-for-profit social enterprise run by people with hearing loss.
We take on projects that are about overcoming the impact that hearing ability can have on enjoyment, participation and opportunity.
We aim to replace old-fashioned, inaccurate thinking about hearing and deafness with up-to-date insights that reflect the real, current-day experiences that people have.What we do
Ideas for Ears is a specialist marketing and communications agency. We provide insight, information and data to help businesses and organisations engage better with people who have hearing loss.
We focus on collaboration, making it more possible for people with hearing loss to influence the products, services and facilities made available to them.
Through this collaboration, we drive change. We help bring new products to market. We support the development of superior service delivery. We encourage built environments to become more comfortable and appropriate for people with all hearing abilities.
The double whammy opportunity
Noisy settings, poor acoustics and people who don't speak clearly create difficult hearing conditions for everyone. For those who have hearing loss, it adds a further layer of difficulty - creating a double whammy effect.
People can take steps to improve their own hearing ability e.g. by using using hearing aids, developing skills like lipreading, or using tactics like positioning themselves where they will hear best.
But you cannot solve a double whammy of difficulty all on your own. That's why the efforts of service providers make such a powerful difference.
Businesses and organisations that remove the double whammy have the opportunity to capture the hearts of a very large number of people. Ours included.
Why we do what we do
One sixth of the population has hearing loss. Many more have sensitive hearing, tinnitus and other hearing conditions.
Hearing is the bedrock of day-to-day life, influencing the way we communicate, gather information and enjoy experiences. It is strongly connected with our general well-being.
By understanding the hearing-related experiences that people are currently having, versus the ones they actually want, businesses and organisations can tweak, adjust or design their products, services and built environments to suit.
It's worth knowing
People can bluff for years. It can take ten years or more for people to recognise that they have hearing loss. Gradual decline can be hard to spot, as can the creeping number of instances of pretending to hear things when you haven't.
Hearing aids are tiny technological marvels but they do have limits. They do not fix hearing as glasses fix vision, it just isn't possible. And incredible though they are, they aren't very good at picking up sound beyond about six feet.
Taking steps to hear well is important. The brain needs to continually hear sound and speech in the right way so it stays sharp and adept at interpreting that sound. If the sound becomes faded, dull or woolly then the brain isn't being stimulated in the right way and cognitive decline is a real and proven risk.
Straining to hear is draining. The effort of listening absorbs brain energy. For people with hearing loss and other hearing issues, the energy required can cause significant mental and physical fatigue. It is all the more draining when the listening is being done in situations and environments that are set up to be difficult to hear in.
Things to ponder
- Hearing ability varies widely. Some people have occasional difficulties, others have difficulties all the time.
- Service providers often unintentionally make things difficult because they do not understand the issues.
- Lots of people with generally good hearing can struggle to decipher speech in noisy places.
- For hearing aid users, background noise can be a killer.
- Dignity matters - most people choose not to reveal the hearing difficulties they experience.