Ideas for Ears is run by people with hearing loss. We help businesses and organisations to interact more effectively and appropriately with the 11 million people in the UK who have hearing loss.
We want the world to be easier and smoother for people with hearing loss, and we want businesses and organisations who reach out to this large niche group to be rewarded for their efforts and good practice.
We work to replace old-fashioned misconceptions with up-to-date insights that reflect the real, current-day experiences that people with hearing loss have.
We act as a bridge between people with hearing loss and the businesses and organisations trying to reach them. We take on projects that are about overcoming the impact that hearing ability can have on enjoyment, participation and opportunity.
Our goal is to facilitate better outcomes for everyone.
Ideas for Ears is a community engagement and marketing specialist. We provide insight, information and data to help businesses and organisations interact more successfully with customers, staff and other stakeholders who have hearing loss.
Successful outcomes are built on collaboration. We facilitate and create opportunities for end users to influence and shape the products, services and facilities made available to to them, and through this collaboration, we drive change.
We help bring new products to market. We support the development of superior service delivery. We encourage built environments to become more comfortable and appropriate for people with all hearing abilities.
Noisy settings, poor acoustics and people who don’t speak clearly create difficult hearing conditions for everyone. For those who have hearing loss, it adds a further layer of difficulty – creating a double whammy effect.
People can take steps to improve their own hearing ability e.g. by using using hearing aids, developing skills like lipreading, or using tactics like positioning themselves where they will hear best.
But you cannot solve a double whammy of difficulty all on your own. That’s why the efforts of service providers make such a powerful difference.
Organisations that address the ‘double whammy’ can do more to attract and retain customers.
One sixth of the population has hearing loss. Many more have sensitive hearing, tinnitus and other hearing conditions.
Hearing is the bedrock of day-to-day life, influencing the way we communicate, gather information and enjoy experiences. It is strongly connected with our general well-being.
By understanding the hearing-related experiences that people are currently having, versus the ones they actually want, businesses and organisations can tweak, adjust or design their products, services and built environments to suit.
Participate in surveys and other activities to help influence the products, services and facilities made available to people like you.
People can bluff for years. It can take ten years or more for people to recognise that they have hearing loss. Gradual decline can be hard to spot, as can the creeping number of instances of pretending to hear things when you haven’t.
Hearing aids are tiny technological marvels but they do have limits. They do not fix hearing as glasses fix vision, it just isn’t possible. And incredible though they are, they can struggle to pick up speech from people who are more than a few metres away, or to distil speech in noisy or echo-y places.
Taking steps to hear well helps to keep your brain healthy. The brain needs to continually hear speech and sound in the right way so it stays sharp and adept at interpreting voices. If the conversational sound becomes faded, dull or woolly then the brain isn’t being stimulated in the right way and cognitive decline is a real and proven risk.
Straining to hear is draining. The effort of listening absorbs brain energy and makes you less likely to remember what you have heard. For those with hearing loss, listening can cause significant mental and physical fatigue, especially if the listening is being done in environments that are noisy or have poor acoustics.