Ideas for Ears is a specialist consultancy that helps businesses and organisations to do a great job in the way they reach and engage with people who have hearing loss, whether as a specific audience or as part of a general audience.
We can give you a competitive edge by helping you to engage and interact authentically with your target market.
There is huge variation across the hearing and deafness spectrum and this impacts on individual experiences, motivations and psychology, all of which drive perception and behaviour.
We can help you to design and refine your products, services and marketing messages so you achieve the outcomes you want.
Consumers are now more demanding of brands and want their individual and specific needs to be met. It is too simplistic to address those with hearing loss as a monochrome ‘deaf and hard of hearing’ group.
With our insights and understanding, you will be better placed to direct resources in optimum ways and to avoid ineffective actions and wasted cost. We offer fresh insight, up-to-date information and a co-creation approach.
Let us support your team by helping them navigate through the subtleties of hearing and deafness and the way it drives and influences behaviour. We can provide knowledgeable user-insight to help ensure that messages are clear, effective and appropriately targeted.
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Hearing loss statistics